Aesthetics and Chinese Desain Poster by Chia-Hui Lien

Aesthetics and Chinese Desain Poster by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2020

Aesthetics and Chinese Desain Poster

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award Perunggu Winner in Grafis Category

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Colors

The Design

About Aesthetics and Chinese Desain Poster

Aesthetics and Chinese adalah serangkaian poster yang berlandaskan pada desain aksara Tionghoa. Struktur setiap aksara dibangun dari goresan radikalnya, yang disajikan dalam susunan berputar dan bergradasi. Seri ini mengubah teks tertulis menjadi simbol visual dan menggunakan desain huruf sebagai bentuk ekspresi kontemporer. Poster, kartu undangan, dan sebuah buku dicetak untuk menonjolkan bentuk-bentuk aksara tersebut. Poster berukuran 70 kali 100 sentimeter. Karya ini menghadirkan bahasa dan aksara Tionghoa sebagai aset budaya yang abadi dari kebudayaan Timur.

The Recognition

About the A' Design Award Perunggu

Aesthetics and Chinese Desain Poster adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Aesthetics and Chinese Desain Poster diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Aesthetics and Chinese Desain Poster memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN