2018 Welcome Package DGUT Kotak Hadiah Penerimaan Mahasiswa by Ruikang Xie

2018 Welcome Package DGUT Kotak Hadiah Penerimaan Mahasiswa by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2021

2018 Welcome Package DGUT Kotak Hadiah Penerimaan Mahasiswa

by Ruikang Xie

Client: Xiexie Design

A' Design Award Perunggu Winner in Grafis Category

8,499

Verified Award Winner

Verify Award Status for #102231

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2018 Welcome Package DGUT Kotak Hadiah Penerimaan Mahasiswa

2018 Welcome Package DGUT adalah kotak hadiah pemberitahuan penerimaan yang dibuat untuk mahasiswa baru Dongguan University of Technology di Tiongkok. Desainnya menggabungkan karakter Tionghoa "Guan" dengan bunga michelia alba, bunga kota Dongguan, sehingga membentuk sebuah desain huruf dan satu kesatuan visual yang terpadu. Kotak model tarik ini berisi tas kanvas, buku catatan, tempat pensil, dan dua atlas lokal. Disertakan pula dua botol, satu berisi michelia alba kering dan satu berisi catatan pesan tulisan tangan. Paket ini bertujuan memberikan rasa memiliki bagi mahasiswa baru sekaligus memperkenalkan budaya setempat.

The Recognition

About the A' Design Award Perunggu

2018 Welcome Package DGUT Kotak Hadiah Penerimaan Mahasiswa adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. 2018 Welcome Package DGUT Kotak Hadiah Penerimaan Mahasiswa diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. 2018 Welcome Package DGUT Kotak Hadiah Penerimaan Mahasiswa memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
Dimensions & Packaging: 360mmx260mmx55mm
Tags: Future, humanistic life, flowers
Production Technology: This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
Design Challenge: We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
Research: Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
Inspiration: Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
Project Duration: Started in July 2018, completed in September, completed in Dongguan, China
Operation Flow: Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
Image Credits: Image #1-5 Zhang Jingwen