BlackDrop Identitas Merek by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2020

BlackDrop Identitas Merek

by Aleks Brand

Client: Aleks Brand

A' Design Award Perak Winner in Grafis Category

70,891

Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Identitas Merek

Ini adalah Strategi Merek dan Proyek Identitas pribadi. BlackDrop adalah jaringan toko dan merek yang menjual dan mendistribusikan kopi. BlackDrop adalah proyek pribadi yang awalnya dikembangkan untuk mengatur nada dan arah kreatif untuk bisnis kreatif freelance pribadi. Identitas Merek ini dibuat dengan tujuan untuk memposisikan Aleks sebagai konsultan merek tepercaya di komunitas startup. BlackDrop adalah singkatan dari merek startup yang apik, kontemporer, dan transparan yang bertujuan untuk menjadi merek industri terkemuka yang abadi, dapat dikenali.

The Recognition

About the A' Design Award Perak

BlackDrop Identitas Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. BlackDrop Identitas Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. BlackDrop Identitas Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand