The 15th Games of Jiangxi Poster by Qin He and Xinqing Li

The 15th Games of Jiangxi Poster by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerungguPeriklanan· 2021

The 15th Games of Jiangxi Poster

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award Perunggu Winner in Periklanan Category

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Verified Award Winner

Verify Award Status for #102990

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Colors

The Design

About The 15th Games of Jiangxi Poster

Pekan Olahraga ke-15 Provinsi Jiangxi merupakan rangkaian poster yang dibuat untuk ajang olahraga tingkat provinsi yang diselenggarakan di Jingdezhen, kota yang dikenal dengan porselennya. Poster-poster ini memadukan budaya keramik dengan unsur-unsur olahraga. Benda-benda keramik menggantikan peralatan olahraga asli pada setiap gambar, sehingga menciptakan suasana visual yang khas. Rangkaian karya ini diproduksi menggunakan fotografi dan perangkat lunak penyuntingan gambar, yang menyatukan material keramik dan olahraga ke dalam satu komposisi. Setiap poster berukuran 700 kali 1000 milimeter dan ditampilkan sebagai iklan luar ruang. Desain ini menghubungkan kerajinan tradisional dengan olahraga modern serta mempromosikan budaya perkotaan setempat.

The Recognition

About the A' Design Award Perunggu

The 15th Games of Jiangxi Poster adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. The 15th Games of Jiangxi Poster diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. The 15th Games of Jiangxi Poster memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.