Alpha Series Alat Cukur by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Produk Kecantikan, Perawatan Diri dan Kosmetik Competition Category.
BesiProduk Kosmetik· 2020
Alpha Series Alat Cukur
Client: Arçelik A.Ş
A' Design Award Besi Winner in Produk Kosmetik Category
Verified Award Winner
Verify Award Status for #103033The Design
About Alpha Series Alat Cukur
Seri Alpha adalah pencukur kompak semi-profesional yang dapat menangani tugas-tugas dasar perawatan wajah. Juga merupakan produk yang menawarkan solusi higienis dengan pendekatan inovatif yang dipadukan dengan estetika yang indah. Kesederhanaan, minimalis, dan fungsionalitas yang dikombinasikan dengan interaksi pengguna yang mudah membangun dasar-dasar proyek. Pengalaman pengguna yang menyenangkan adalah kuncinya. Tip dapat dengan mudah dilepas dari alat cukur dan ditempatkan di bagian penyimpanan. Dok dirancang untuk mengisi daya pencukur dan membersihkan ujung yang didukung dengan Sinar UV di bagian dalam penyimpanan.
The Recognition
About the A' Design Award Besi
Alpha Series Alat Cukur adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Alpha Series Alat Cukur diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Alpha Series Alat Cukur dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
- Dimensions & Packaging
- Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max) - Tags
- Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
- Production Technology
- • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
- Design Challenge
- The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
- Research
- The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
- Inspiration
- Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
- Project Duration
- The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
- Operation Flow
- The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
- Patents
- Copyrights belong to Arcelik Group, 2019
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