The Simplest Happiness Animasi Komersial by Yen C Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Desain Film, Video dan Animasi Competition Category.
PlatinumFilm· 2020
The Simplest Happiness Animasi Komersial
by Yen C Chen
Client: Fox Movies
A' Design Award Platinum Winner in Film Category
- 726,825
- Verified Award Winner
- Verify Award Status for #103050
The Design
About The Simplest Happiness Animasi Komersial
Dalam zodiak Tionghoa, 2019 adalah tahun babi, jadi Yen C merancang irisan babi, dan ini adalah pelesetan dalam "banyak film panas" dalam bahasa Tionghoa. Karakter bahagia sejalan dengan citra saluran dan dengan perasaan bahagia yang ingin diberikan saluran kepada pemirsa. Video adalah kombinasi dari empat elemen film. Anak-anak yang bermain dapat menunjukkan kebahagiaan murni dengan sangat baik, dan berharap penonton memiliki perasaan yang sama saat menonton film.
The Recognition
About the A' Design Award Platinum
The Simplest Happiness Animasi Komersial adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. The Simplest Happiness Animasi Komersial menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. The Simplest Happiness Animasi Komersial adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- Dimensions & Packaging
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- Tags
- Animation, 3d, motion graphics, advertising, movie
- Production Technology
- The project was realized using adobe software and 3d softwares.
- Design Challenge
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- Research
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- Inspiration
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- Project Duration
- Project has been done in Feb 2019 Taiwan.
- Operation Flow
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- Patents
- Copyright © 2019 Yen C
- Team Members
- Yen C Chen
- Image Credits
- Video Credits:Yen C Chen, The simplest happiness, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
