Shard-The Power of Inner Dynamics Kantor Pemasaran by Qun Wen

Shard-The Power of Inner Dynamics Kantor Pemasaran by Qun Wen is a highly esteemed winner of the very prestigious 2021 A' Design Award Platinum in Desain Arsitektur, Bangunan dan Struktur Competition Category.

PlatinumArsitektur· 2021

Shard-The Power of Inner Dynamics Kantor Pemasaran

by Qun Wen

Client: Aoe

A' Design Award Platinum Winner in Arsitektur Category

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Colors

The Design

About Shard-The Power of Inner Dynamics Kantor Pemasaran

Shard adalah kantor pemasaran di Chongqing, Tiongkok, yang diwujudkan melalui renovasi sebuah bangunan yang telah ada. Teknik dekonstruksi digunakan untuk memecah tata letak tertutup yang konvensional dan membentuk ruang terbuka yang mengalir. Bentuk-bentuk dalam desain ini terinspirasi oleh pegunungan dan bebatuan alami. Fasadnya tersusun dari unit-unit aluminium yang dibentuk menyerupai burung bangau kertas, sehingga memberikan bangunan ini karakter sebuah karya seni di tengah kota. Luas bangunan mencapai 3000 meter persegi. Tujuannya adalah mendukung interaksi antara manusia, seni, dan ruang.

The Recognition

About the A' Design Award Platinum

Shard-The Power of Inner Dynamics Kantor Pemasaran adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Shard-The Power of Inner Dynamics Kantor Pemasaran menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Shard-The Power of Inner Dynamics Kantor Pemasaran adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is not a traditional sales office, but a more inclusive and open way to interact with people. The different components of the building are seen as connecting and composing an integral structure, while at the same time exposing a horizon of disconnection paradoxically linking significant places to the city.
Dimensions & Packaging: Building Area: 3000 sqm, Width 82300 mm x Depth 24600 mm x Height 23600 mm
Tags: Renovation, Deconstruction, Paper Crane, Sales Office, Mountains
Production Technology: Through the unit components of the aluminum thousand paper crane on the facade, it will create its own works of art in the city, and inject new vitality into the city.
Design Challenge: The project has its own mission and tonality according to the different natural environment, cultural atmosphere and project positioning. Compared with other architects' personal heroism, aoe affairs construction group pays more attention to the interaction between architecture and nature, architecture and society, architecture and people.
Research: This project is based on an existing building. The renovation, therefore, does not seek to dominate as a new form, but rather retreats to form a background of hope for the existing building containing the folk art collection. This building is treated as the familiar, yet solitary every-day figures, while the entire site is reorganized around the nexus of a new topography which connects the city back onto itself.
Inspiration: Inspired by the trend of natural mountains and rocks and their shapes, the designer used deconstruction techniques to break through the traditional enclosure mode, created a flowing open space, explore a new way of life experience, and regard the building itself as a city's artwork to creat an interactive relationship between people, art and space.
Project Duration: The project started in October 2019 and finished in March 2020 in Chongqing, China.
Operation Flow: On the north side is the planned land for education, on the south side is the primary school and Zhulin experimental school, on the west side is the residential area, and on the east side is adjacent to the light rail.
Patents: N/A
Team Members: Wen Qun, Gao Shixin, Li Jiarui, Li Gen, Liu Liuqing, Wang Ye
Image Credits: Huang Ligang