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Heaven Gaia Interior Toko Fesyen by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Interior Toko Fesyen by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.


PerakInterior· 2020

Heaven Gaia Interior Toko Fesyen

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

A' Design Award Perak Winner in Interior Category

Colors

The Design

About Heaven Gaia Interior Toko Fesyen

Heaven Gaia adalah interior toko andalan yang dirancang untuk sebuah merek fesyen mewah di distrik seni Beijing. Toko ini menempati area seluas 800 meter persegi dan mendukung layanan pembuatan gaun secara khusus (bespoke) serta pemilihan busana. Tangga spiral di lobi memungkinkan ruang beralih dari mode penjualan ke mode pertunjukan, sehingga pergerakan di tangga dapat menjadi bagian dari peragaan busana. Kayu dan air digunakan sebagai tema utama. Air disimulasikan dengan teknologi digital, dan air terjun tersebut membentuk latar belakang bagi busana yang dipamerkan. Dua etalase jendela menghubungkan bagian interior dengan eksterior.

The Recognition

About the A' Design Award Perak

Heaven Gaia Interior Toko Fesyen adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Heaven Gaia Interior Toko Fesyen diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Heaven Gaia Interior Toko Fesyen adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging
800 sqm
Tags
shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology
digital simulation of wave, cast concret, CNC
Design Challenge
I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research
This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration
Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration
The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow
Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members
Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits
Photographer: Simon Wu

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