Statice Desain Identitas Visual Merek Statice by Jia Cheng

Statice Desain Identitas Visual Merek Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2021

Statice Desain Identitas Visual Merek Statice

by Jia Cheng

Client: Statice GmbH

A' Design Award Perunggu Winner in Grafis Category

9,117

Verified Award Winner

Verify Award Status for #105916

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Statice Desain Identitas Visual Merek Statice

Statice adalah perusahaan yang berbasis di Berlin yang menawarkan solusi anonimisasi data untuk pengembangan teknologi yang sesuai dengan privasi. Dalam proyek ini, desain dinamis dan warna cerah menyampaikan sistem identitas visual yang mengesankan. Konversi dari dua D (data asli ke data sintetik) membentuk nama merek S, yang menghasilkan fitur visual yang berguna dan unik. Warna yang eye-catching tidak hanya dari statice(Sea lavenders) juga warna yang secara langsung mencerminkan identitas merek dan membangun kepercayaan, semakin menonjolkan citra merek.

The Recognition

About the A' Design Award Perunggu

Statice Desain Identitas Visual Merek Statice adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Statice Desain Identitas Visual Merek Statice diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Statice Desain Identitas Visual Merek Statice memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.