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Twilight Desain interior ruang komersial by Dot Dot Studio and Process Ltd.

Twilight Desain interior ruang komersial by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Ruang Interior dan Pameran Competition Category.


PerungguInterior· 2021

Twilight Desain interior ruang komersial

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

A' Design Award Perunggu Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Twilight Desain interior ruang komersial

Proyek ini memanfaatkan narasi spasial untuk membenamkan pengunjung ke dalam kisah, gairah, dan asal-usul di balik setiap minuman, sehingga bahan-bahan beserta sejarahnya yang menyentuh dapat dirasakan secara nyata di dalam ruang. Dirancang untuk menerima hanya satu kelompok tamu dalam satu waktu, gerai ini menawarkan pengalaman yang eksklusif dan intim, di mana tamu dapat melibatkan kelima inderanya untuk sepenuhnya menghayati esensi berharga dari produk tersebut. Lebih dari sekadar memupuk hubungan antarmanusia, keseluruhan pengalaman ini menjembatani relasi antara manusia, lingkungan, serta dialog yang saling terhubung di antara ruang-ruang yang berbeda.

The Recognition

About the A' Design Award Perunggu

Twilight Desain interior ruang komersial adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Twilight Desain interior ruang komersial diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Twilight Desain interior ruang komersial memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging
42 Meter Square
Tags
Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology
We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge
It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research
Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration
The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration
The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow
In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members
Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU

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