$Refracting Reality Desain Buku by Ching-Fa Lung$

Refracting Reality Desain Buku by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Media Cetak dan Terbitan Competition Category.

PerakCetak· 2021

Refracting Reality Desain Buku

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Perak Winner in Cetak Category

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Verified Award Winner

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Colors

The Design

About Refracting Reality Desain Buku

Refracting Reality adalah sebuah buku tentang cahaya dan persepsi manusia. Buku ini mengeksplorasi empat karakteristik cahaya: refraksi, refleksi, difraksi, dan interferensi. Kualitas-kualitas tersebut diekspresikan melalui tipografi dan gambar sepanjang 368 halaman. Kertas berlapis (coated) dan tanpa lapisan (uncoated) dipilih untuk mendukung kesan cahaya yang berbeda-beda. Sebuah prisma padat disematkan pada punggung buku dan dapat dilepas oleh pembaca. Dengan prisma tersebut, pembaca dapat mengamati perilaku cahaya secara langsung dan berinteraksi dengan gambar-gambar cetak di dalamnya.

The Recognition

About the A' Design Award Perak

Refracting Reality Desain Buku adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Refracting Reality Desain Buku diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Refracting Reality Desain Buku adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin