Branding Accademia of Perugia Sistem Merek Dan Kampanye by Paul Robb

Branding Accademia of Perugia Sistem Merek Dan Kampanye by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2021

Branding Accademia of Perugia Sistem Merek Dan Kampanye

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Sistem Merek Dan Kampanye

Accademia of Perugia, membutuhkan identitas visual baru untuk mencerminkan keinginan institusi untuk bergerak cepat ke masa depan. S&P bekerja dengan staf dan siswa ABA untuk melibatkan berbagai departemen dan aspek Akademi. Desainer' tantangannya adalah menciptakan identitas dan arsitektur merek kinetik terpadu yang juga memberikan individualitas pada kursus tunggal. Mereka menciptakan sistem identitas yang energik, kuat, dan positif yang bekerja di berbagai seni dengan menghindari klise dan konvensi yang khas.

The Recognition

About the A' Design Award Perak

Branding Accademia of Perugia Sistem Merek Dan Kampanye adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Branding Accademia of Perugia Sistem Merek Dan Kampanye diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Branding Accademia of Perugia Sistem Merek Dan Kampanye adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb