Tongrentang Zhima Health Desain Interior Ritel by Yong Wong

Tongrentang Zhima Health Desain Interior Ritel by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Ruang Interior dan Pameran Competition Category.

EmasInterior· 2021

Tongrentang Zhima Health Desain Interior Ritel

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Emas Winner in Interior Category

20,590

Verified Award Winner

Verify Award Status for #108738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongrentang Zhima Health Desain Interior Ritel

Tongrentang Zhima Health adalah gerai pengalaman (experience store) yang berlokasi di Beijing. Gerai ini menempati area seluas 5000 meter persegi yang terbagi dalam tiga lantai. Suplemen makanan, makanan bergizi, serta produk perawatan kesehatan yang dilengkapi teknologi kesehatan ditawarkan dalam satu tempat. Bidang-bidang luas dengan material yang kontras, seperti kayu solid dan kuningan, diterapkan pada interiornya. Mulai dari lantai dasar ke atas, dihadirkan empat tema, yaitu konsultasi, pangan, pemulihan, dan penyembuhan. Gerai ini juga berfungsi sebagai ruang sosial yang nyaman bagi para pelanggan.

The Recognition

About the A' Design Award Emas

Tongrentang Zhima Health Desain Interior Ritel adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Tongrentang Zhima Health Desain Interior Ritel diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Tongrentang Zhima Health Desain Interior Ritel menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design