Chinese Zodiac Tipografi by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2021

Chinese Zodiac Tipografi

by Mengyu Cao

Client: YiQi Hanzi

A' Design Award Besi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Chinese Zodiac Tipografi

Tipografi Zodiak Cina mencakup 12 karakter. Tikus, Sapi, Harimau, Kelinci, Naga, Ular, Kuda, Kambing, Monyet, Ayam, Anjing, Babi. Ini menggabungkan kaligrafi Tiongkok dan gambar cat air tradisional Tiongkok. Dengan pemikiran desain, ia memecah bentuk kaligrafi asli dan menambahkan gambar kreatif ke dalamnya secara harmonis untuk menunjukkan makna setiap karakter di dalamnya. Karakter Cina selalu terlihat seperti gambar yang rumit bagi orang yang tidak mengerti bahasa Cina. Tujuan dari proyek ini adalah untuk membuat karakter Tionghoa dapat dipahami oleh semua orang untuk menyebarkan budaya Tionghoa.

The Recognition

About the A' Design Award Besi

Chinese Zodiac Tipografi adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Chinese Zodiac Tipografi diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Chinese Zodiac Tipografi dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao