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Sunac Emerald Coast Fungsi Utama: Desain Interior Pusat Penjualan by DSC Design

Sunac Emerald Coast Fungsi Utama: Desain Interior Pusat Penjualan by DSC Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.


PerakInterior· 2021

Sunac Emerald Coast Fungsi Utama: Desain Interior Pusat Penjualan

by DSC Design

Client: Dsc • Design

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

Verify Award Status for #111803

Colors

The Design

About Sunac Emerald Coast Fungsi Utama: Desain Interior Pusat Penjualan

Sunac Emerald Coast adalah pusat penjualan dan pengalaman untuk pengembangan properti pesisir di Wenzhou, Tiongkok. Interior seluas 4000 meter persegi ini mencakup ruang penjualan seluas 1300 meter persegi, ruang pengalaman hidup seluas 2150 meter persegi, dan ruang tambahan seluas 550 meter persegi. Area-area fungsional yang independen dihubungkan oleh jalur sirkulasi yang mengalir, dan setiap area memiliki suasananya sendiri. Tema laut menjadi pemandu desain, dengan motif hewan laut yang digunakan sebagai dekorasi. Batu berwarna krem membingkai struktur utama, batu bata kaca buatan tangan dengan tekstur beriak mengingatkan pada air, dan langit-langit aula utama dilapisi dengan panel LED.

The Recognition

About the A' Design Award Perak

Sunac Emerald Coast Fungsi Utama: Desain Interior Pusat Penjualan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Sunac Emerald Coast Fungsi Utama: Desain Interior Pusat Penjualan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Sunac Emerald Coast Fungsi Utama: Desain Interior Pusat Penjualan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Firstly, the project has several independent functional divisions connected by a fluid circulation. Functional blocks are distinctive yet interpenetrated with each other.
Secondly, each functional space enjoys its unique spatial atmosphere.
Thirdly, the element of marine animals is extracted as the soul of design to decorate the whole experience center, injecting the space with vitality.
Dimensions & Packaging
The 4000 square meter interior space consists of a 1300 square meter sales space, a 2150 square meter life experience space and a 550 square meter auxiliary space. More than a regular sales center, the project better embodies the creation and guidance of a wonderful lifestyle.
Tags
sales center, neat and cozy, children's playground, library, fitness club, happiness, ocean-themed
Production Technology
The overall space uses large areas of beige stones. The main body is outlined by the stones via the architectural design method, hence highlighting the beauty of architectural structure. Dotted with handmade glass bricks with rippled texture, the interior space echoes the ocean-themed atmosphere. Moreover, the ceiling of the main hall is clad in LED panels, better creating a natural ambience for the property model display area.
Materials: Stone, tile, wood, aluminum panel
Design Challenge
Due to tight schedule, heavy task and strict budget control, how to perfectly complete the project at a low cost and in a short time became a big challenge. Moreover, the COVID-19 pandemic also brought great obstacles. How to overcome the adverse influences of the pandemic and complete the project safely was also challenging.
Research
At the early stage, the schematic designer communicated with the client and investigated the site to collect reliable information, and then the design team brainstormed together to figure out the design concept and reasonable functional layout. Later, the schematic designer closely discussed with team members responsible for design development, to decide on construction techniques. At the last step, the team kept a close eye on construction work to ensure perfect execution of the design scheme.
Inspiration
Located in Pingyang County, Wenzhou, the project is the sales center and experience center of a coastal property development. In order to highlight the project's regional features and its function as an experience center, the designers adopted an ocean-themed expression so as to create better user experiences.
Project Duration
2019.11-2020.05
Locaion: Wenzhou, Zhejiang Province, China
Operation Flow
After being commissioned with the project, the designers kept close communication with the client, visited the site to investigate site conditions and local cultural features, and carried out the design at functional and spiritual levels simultaneously. During construction, the team carefully selected cost-effective materials that could best embody the design concept, optimized techniques, details and spatial scale, and finally realized perfect execution of the design scheme.
Team Members
Li Zizhao,
Xia Pengjun,
Zhang Gongfa,
Wu Dandan,
Yin Jiani,
Xu Lei,
Wang Xingyun,
Zhao Yangyang
Image Credits
Photography: JS studio

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