BSTN Raffle Kotak Sepatu Kets by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.
PerakPeriklanan· 2021
BSTN Raffle Kotak Sepatu Kets
Client: Brainartist GmbH
A' Design Award Perak Winner in Periklanan Category
Verified Award Winner
Verify Award Status for #112712The Design
About BSTN Raffle Kotak Sepatu Kets
Tugasnya adalah merancang dan memproduksi figur aksi untuk sepatu Nike. Karena sepatu ini menggabungkan desain kulit ular putih dengan elemen hijau cerah, jelas bahwa action figurenya adalah manusia karet. Desainer membuat sketsa dan mengoptimalkan figur dalam waktu yang sangat singkat sebagai figur aksi dalam gaya pahlawan aksi terkenal. Kemudian mereka merancang komik kecil dengan cerita dan menghasilkan gambar ini dalam pencetakan 3D dengan kemasan berkualitas tinggi.
The Recognition
About the A' Design Award Perak
BSTN Raffle Kotak Sepatu Kets adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. BSTN Raffle Kotak Sepatu Kets diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. BSTN Raffle Kotak Sepatu Kets adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.
But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.
From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.
And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene. - Dimensions & Packaging
- Hero: 30cm
Box : 40cm - Tags
- 3d Printing, Packaging, Design, Raffle, Limited Edition,
- Production Technology
- 3D-Printing for Figure
Plastic and cardboard for the Box - Design Challenge
- Timetable from idea to delevering: 6 Weeks
- Research
- The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
- Inspiration
- By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern. - Project Duration
- The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
- Team Members
- Ralf Kauffmann
Martin Stüwe
Chris Maier - Image Credits
- Copyright by Brainartist, Nike and BSTN.
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