Primary Residence Desain Tipografi by Tianzhen Evleen Huang

Primary Residence Desain Tipografi by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafis· 2021

Primary Residence Desain Tipografi

by Tianzhen Evleen Huang

Client: Evleen Huang

A' Design Award Emas Winner in Grafis Category

47,864

Verified Award Winner

Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Desain Tipografi

Primary Residence adalah desain tipografi yang mengubah bentuk-bentuk arsitektur minimal menjadi huruf dan angka, dengan menggunakan tiga warna primer, yaitu merah, biru, dan kuning. Setiap karakter menampilkan sebagian kecil dari sebuah bangunan, tanpa jalan masuk atau keluar yang jelas. Tangga, jendela, dan bentuk-bentuk geometris merujuk pada gerakan Bauhaus dan pada arsitektur minimalis. Desain ini juga dipengaruhi oleh tangga dan jendela yang diamati di berbagai belahan dunia. Sketsa dibuat di atas kertas, berdasarkan foto-foto bangunan nyata. Tujuannya adalah memadukan bentuk dan identitas dari struktur tersebut.

The Recognition

About the A' Design Award Emas

Primary Residence Desain Tipografi adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Primary Residence Desain Tipografi diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Primary Residence Desain Tipografi menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.