S6 Foundry Sistem Merek Dan Kampanye by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Media Cetak dan Terbitan Competition Category.
PerakCetak· 2021
S6 Foundry Sistem Merek Dan Kampanye
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award Perak Winner in Cetak Category
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- Verified Award Winner
- Verify Award Status for #115652
The Design
About S6 Foundry Sistem Merek Dan Kampanye
Branding S6 Foundry dan buku spesimen tipe berikutnya dirancang untuk menciptakan kegembiraan tipografi baru, memposisikan bahasa visual merek. Palet warna hangat yang cerah dan ceria serta bahasa bentuk yang khas dan mengejutkan menangkap semangat, mengingatkan pada tulisan tangan tradisional dari pekan raya abad 1900 yang menyenangkan. Desainnya dikembangkan sebagai kaleidoskop bentuk dan elemen untuk menciptakan konsistensi visual yang tepat dari etos merek dan arah baru font pesanan komersial.
The Recognition
About the A' Design Award Perak
S6 Foundry Sistem Merek Dan Kampanye adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. S6 Foundry Sistem Merek Dan Kampanye diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. S6 Foundry Sistem Merek Dan Kampanye adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- Paul Robb
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