Bocui Pearl Kantor Pemasaran by Shanghai PTArchitects

Bocui Pearl Kantor Pemasaran by Shanghai PTArchitects is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Arsitektur, Bangunan dan Struktur Competition Category.

EmasArsitektur· 2021

Bocui Pearl Kantor Pemasaran

by Shanghai PTArchitects

Client: Shanghai PTArchitects

A' Design Award Emas Winner in Arsitektur Category

25,376

Verified Award Winner

Verify Award Status for #116201

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bocui Pearl Kantor Pemasaran

Bocui Pearl adalah kantor pemasaran yang dibangun di bawah tanah di Guangzhou, Tiongkok. Tapak ini terbagi menjadi dua bagian oleh sebuah jalan kota selebar dua belas meter, dan bangunan tersebut menembus di bawah jalan untuk menghubungkan seluruh kawasan. Posisi bawah tanah mengurangi kebisingan dari lalu lintas maupun dari kota. Tiga struktur berbentuk jamur menyembul ke permukaan dan berfungsi sebagai sirkulasi vertikal. Pengunjung melewati halaman cekung (sunken courtyard), sebuah mata air, dan bangunan utama. Panel aluminium putih dan kaca bening membentuk fasad yang sederhana. Sistem pengumpulan air hujan dan sistem tenaga surya menghemat air serta energi.

The Recognition

About the A' Design Award Emas

Bocui Pearl Kantor Pemasaran adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Bocui Pearl Kantor Pemasaran diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Bocui Pearl Kantor Pemasaran menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the Sales Office gradually unfolds in a continuous flow of spatial order from the entrance, the reception hall, the sunken courtyard, sales room, model room, and reception room which are presented one after another like a play, prologue of twilight, beginning of a story, growth, lingering and continuation, full view and the end. Highlighted with three mushroom structures as the major joint spots, the whole space represents a well-known Chinese saying which literally means 'in this world all things thrive'.
Dimensions & Packaging: Site Area: 3740.69 sqm.
Floor Area: 1149.52sqm.
Tags: sales Office, vertical landscape, underground, sustainability
Production Technology: The Sales Office is located underground and connected to the ground with the three mushroom-shaped structures. The mushrooms create a sense that they look like real ones that grow from underground like plants. In terms of function, each mushroom structure acts as vertical and flexible transportation space, smoothly connecting both the ground and underground traffic. Through this, pedestrians first enter an open sunken courtyard under the city road, which is supported by a number of structural columns. Passing through the courtyard, a spring and the main body of the building appear. The three parts, i.e. the courtyard, the spring, and the building complement one another. When overlooking the entire area, only the spring is visible, the entire building and courtyard are hidden under the greenery.
Design Challenge: There are certain difficulties in planning the plot. How to turn disadvantages into features become the focus of when investigating the project. In order to avoid noises from urban roads and the city, the architect puts the project underground to create a peaceful atmosphere. Besides, the underground space also provides a unique landscape for drivers on the road, which making their journey more interesting and vivid.
Research: The planning and architectural design pays more attention to the geographical features in Southern China, and it advocates the concept of environmental protection, maximum energy saving, land saving, water-saving, and material saving, and protects the environment and reduces pollution.
Inspiration: The land where the project is located is divided into two parts in the east and west by a 12-meter-wide city road. The project is under this road and connects the whole land area. In this way the design tries to avoid noises from the vehicles on the road and from the city, at the same time, it provides a unique vertical vibrant landscape for the city road. The whole sunken space looks like a spring pond. The overall tone is white, in line with the modern style of Guangzhou’s waterfront architecture. White aluminum panels and high-transparent glass are used as the main materials, which form a minimal facade style.
Project Duration: The project started in Nov. 2018 and finished in Dec. 2019 in Guangzhou, China
Operation Flow: The building uses the recyclable aluminum plate as the main material for maximum protection of the environment. In addition, a rainwater collection system and a solar system are used to save water and energy in the whole project.
Team Members: Shanghai PTArchitects
Image Credits: IMAGE by Chen Yuanxiang and Guo Jun Tang