Lunema Specimen Buku Tipografi by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
PerakGrafis· 2021
Lunema Specimen Buku Tipografi
by Paul Robb
Client: Salt & Pepper
A' Design Award Perak Winner in Grafis Category
- 44,847
- Verified Award Winner
- Verify Award Status for #116645
The Design
About Lunema Specimen Buku Tipografi
Lunema adalah jenis huruf sans serif neo-grotesque kontemporer yang sangat bergaya dengan kontras geometris yang kuat. Keluarga san serif fungsional yang tahan uji waktu, namun tetap terasa modern dan unik. Setiap bentuk huruf telah dibuat dengan sangat memperhatikan detail untuk memastikan keterbacaan pada ukuran besar dan kecil karena perangkap tinta yang dalam. Semua 10 bobot memiliki set mesin terbang Latin yang diperpanjang dengan alternatif dan ligatur.
The Recognition
About the A' Design Award Perak
Lunema Specimen Buku Tipografi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Lunema Specimen Buku Tipografi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Lunema Specimen Buku Tipografi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
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