Cosmetea Pop Up Desain Interior Ritel by Lina Chen and Yiting Ma

Cosmetea Pop Up Desain Interior Ritel by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Ruang Interior dan Pameran Competition Category.

EmasInterior· 2021

Cosmetea Pop Up Desain Interior Ritel

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award Emas Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Cosmetea Pop Up Desain Interior Ritel

Cosmetea Pop Up adalah toko ritel sekaligus ruang pameran di Shanghai, Tiongkok. Ruang seluas 9 meter persegi ini menempati bekas restoran bakpau di Jalan Yuyuan, sebuah jalan dengan sejarah lebih dari 100 tahun. Rancangannya memadukan teh dengan kosmetik. Bukaan dramatis pada fasad, yang terinspirasi dari bentuk teko teh pada logo merek, memanjang menjadi terowongan melingkar sempit berlapis baja tahan karat bercermin dan diterangi lampu strip LED. Rak-rak disisipkan ke dalam celah khusus yang dibuat berdasarkan sambungan purus dan lubang (mortise and tenon). Sebuah lemari dinding berwarna merah berfungsi sebagai sarana pajang dan penyimpanan.

The Recognition

About the A' Design Award Emas

Cosmetea Pop Up Desain Interior Ritel adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Cosmetea Pop Up Desain Interior Ritel diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Cosmetea Pop Up Desain Interior Ritel menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu