Better than Perfect Majalah by Gerhard Kirchschlaeger

Better than Perfect Majalah by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Media Cetak dan Terbitan Competition Category.

PerungguCetak· 2021

Better than Perfect Majalah

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award Perunggu Winner in Cetak Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Majalah

Better than Perfect adalah majalah kuliner yang menghadirkan blog makanan dari internet ke dalam bentuk cetak. Resep-resepnya kreatif namun sederhana, dan setiap resep disajikan dalam tata letak dua halaman berdampingan dengan foto-foto berukuran besar serta tipografi yang hidup. Tata letaknya memanfaatkan ruang kosong secara leluasa dan mendobrak kebiasaan membaca yang umum untuk menciptakan ketegangan visual. Majalah ini berukuran 22 kali 31 sentimeter dan terdiri dari 32 halaman. Kertas birch daur ulang, cetak digital, dan penjilidan jahit benang digunakan dalam pembuatannya. Indeks bahan menutup majalah ini dan sekaligus dapat berfungsi sebagai daftar belanja.

The Recognition

About the A' Design Award Perunggu

Better than Perfect Majalah adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Better than Perfect Majalah diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Better than Perfect Majalah memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger