Don't Lose Your Biculutural Kampanye Periklanan Terintegrasi by Yingbo Qiao

Don't Lose Your Biculutural Kampanye Periklanan Terintegrasi by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerakPeriklanan· 2021

Don't Lose Your Biculutural Kampanye Periklanan Terintegrasi

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award Perak Winner in Periklanan Category

31,615

Verified Award Winner

Verify Award Status for #117832

View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Kampanye Periklanan Terintegrasi

Don't Lose Your Bicultural adalah kampanye periklanan terintegrasi yang diciptakan untuk layanan saluran televisi etnik. Kampanye ini mencakup delapan poster, dan setiap judul ditulis dalam bahasa yang berbeda: Portugis, Mandarin, Arab, Rusia, Jepang, Prancis, Italia, dan Hindi. Visualnya menggunakan pixel art dan dibangun di sekitar pola uji televisi, yang merujuk pada momen kehilangan. Simbol-simbol negara yang berpartisipasi disatukan untuk menciptakan citra yang menyatu sekaligus beragam. Tujuannya adalah mendorong komunitas imigran untuk mempertahankan bahasa dan warisan budaya mereka.

The Recognition

About the A' Design Award Perak

Don't Lose Your Biculutural Kampanye Periklanan Terintegrasi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Don't Lose Your Biculutural Kampanye Periklanan Terintegrasi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Don't Lose Your Biculutural Kampanye Periklanan Terintegrasi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao