Timing Sauce Branding by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2022

Timing Sauce Branding

by Wai Ching Chan

Client: Timing Sauce

A' Design Award Besi Winner in Grafis Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Branding

Timing Sauce adalah proyek branding yang dibuat untuk seorang produsen saus. Karya ini mencakup nama merek baru, logo, kemasan, dan materi penjualan. Nama sebelumnya merujuk pada pasta, yang tidak sesuai dengan produk yang dijual, sehingga dipilihlah nama baru. Logonya menggunakan bentuk-bentuk abstrak yang menyiratkan saus sekaligus wajah tersenyum. Riset warna menjadi panduan dalam menentukan palet, dan beberapa kombinasi warna diuji untuk menyampaikan kesan gembira serta menggugah selera. Label dicetak pada PVC glossy antiair dan tersedia dalam tiga ukuran untuk botol berkapasitas 120, 150, dan 180 mililiter.

The Recognition

About the A' Design Award Besi

Timing Sauce Branding adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Timing Sauce Branding diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Timing Sauce Branding dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong