Cat With Fruits Ilustrasi Kemasan by Rui Deng

Cat With Fruits Ilustrasi Kemasan by Rui Deng is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2021

Cat With Fruits Ilustrasi Kemasan

by Rui Deng

Client: Hengdian college of film&television

A' Design Award Perak Winner in Grafis Category

35,685

Verified Award Winner

Verify Award Status for #119861

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Ilustrasi Kemasan

Cat With Fruits adalah serangkaian ilustrasi yang diciptakan untuk kemasan sebuah merek buah kering. Setiap ilustrasi menampilkan kucing yang sedang bermain dengan buah-buahan yang berbeda. Warna-warnanya diambil dari foto-foto alam yang ditangkap dengan kamera telepon genggam, lalu dikurangi saturasinya untuk menghasilkan nuansa yang lembut. Gambar-gambar tersebut diselesaikan dengan Photoshop CC 2020 dalam ukuran A4, yaitu 297 kali 210 milimeter. Palet warna alami ini mendukung karakter produk yang murni dan bebas polusi. Rangkaian karya ini mengusung gagasan naturalisme dan bertujuan memberikan kesan yang tenang serta menenangkan bagi para pemirsanya.

The Recognition

About the A' Design Award Perak

Cat With Fruits Ilustrasi Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Cat With Fruits Ilustrasi Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Cat With Fruits Ilustrasi Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.