Karya Self Service Checkout Sco oleh Desdorp adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grosir, Perdagangan Ritel, Perdagangan dan E-Commerce.
PerakPerdagangan· 2021
Self Service Checkout Sco
oleh Desdorp
Klien: StrongPoint
Pemenang A' Design Award Perak dalam Kategori Perdagangan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #120086Desain
Tentang Self Service Checkout Sco
Pembayaran mandiri mudah digunakan, modern, dan ringan secara visual. Desain SCO menampilkan tampilan abadi dengan garis-garis elegan dan bersih untuk memenuhi ruang toko dengan sempurna. Kolaborasi dengan perusahaan sistem ritel dan produsen menyebabkan pemikiran desain hingga detail terkecil. Tepian produk memiliki pencahayaan LED inovatif terintegrasi, yang menarik perhatian pelanggan dan menginformasikan status pembayaran mandiri. Peningkatan ergonomi pembayaran mandiri ' memudahkan pelanggan dalam menyelesaikan pembayaran.
Pengakuan
Tentang A' Design Award Perak
Self Service Checkout Sco adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Self Service Checkout Sco diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Self Service Checkout Sco adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- The new self-service checkouts are user-friendly, modern and visually light. Design is thought through till the smallest detail. The edges of the self-service checkouts have integrated innovative LED lighting, which attracts the attention of customers and informs about the status. Improved ergonomics make it easier for customers to complete payment transactions. An extra shelf at the front allows to store personal belongings safely while products are being scanned and payment is being made.
- Dimensi & Kemasan
- 1 large bag solution "Card Only": (W) 125 x (D) 67 x (H) 142 (190) cm
1 large bag solution "Cash & Card": (W) 125 x (D)71 x (H) 142 (190) cm
2 large bags solution "Card Only": (W) 165 x (D) 67 x (H) 142 (190) cm
2 large bags solution "Cash & Card": (W) 165 x (D) 71 x (H) 142 (190) cm - Tag
- self-checkout, retail, shopping, self-service, shop, industrial design, payout, product design, commerce
- Teknologi Produksi
- The product is made out of stainless steel sheets using metal bend and welding technologies. The LED light-guide parts are made of milled polyethylene. While screen, printer and card readers are being held by adjustable steel arms. Weight check area could be made with transparent polycarbonate box with rounded edges or thin steel strype across the edges of the area. Product could be personalized according to the color scheme of the brand.
- Tantangan Desain
- The goal was to create unique modern and timeless self-service checkout.
The main challenging part was to create unobtrusive LED traffic lights integration with 45 degree angle light guides visible from all sides and curved at the front.
The next challenging part was manufacturing of the smooth radius of bended stainless steel at the front top part. - Riset
- Clear usage scenario was defined after the observation of the customers, the process of shopping and self-checkout. The main goal of self-checkout design was user-centered approach to fit different people for using the product on a daily basis. Holistic approach was the core of the design-driven process as well as the inter flow of software and hardware.
- Inspirasi
- The main vision of self-checkout was to create a timeless design with elegant and clear lines to fulfill the space it would be placed in. The main inspiration was to create a user-friendly product for a shopper of any age that requires no experience for beginners and is pleasant for frequent users. As a result fewer attendant tasks and increased checkout speed by 20% lead to increased sales, boost loyalty and result in a higher rate of customer satisfaction.
- Durasi Proyek
- 2015: First ideas and industrial design sketches.
2016: Scale models, digital sketches, 3D renders and rough prototype.
2017: First manufactured product exhibited at EUROSHOP.
2018: First industrially produced series of pilots and implementation in Estonia "Rimi".
2019: Mass production and release into different markets.
2020: New locations were opened in Lithuania, Poland, Malta and other countries and self-checkout exhibited as a part of Lithuanian design week at one of "Rimi" stores. - Alur Operasi
- Modular system of the product allows to place checkout bagging solution according to the flow of the shoppers in the store. Improved ergonomics of the self-checkout are enhanced for daily usage. Additional shelf in the front helps to hold personal belongings while scanning products or during payout. Height of the surfaces are aligned according to the universal design principles suitable for wide range of people. Status LED illumination helps the attendant to assist shoppers in an efficient way.
- Anggota Tim
- Design: Desdorp (Denis Orlenok & Deividas Juozulynas)
RND & Management: StrongPoint
Integration: Rimi
Photos: Karolis Milaševičius & Strongpoint - Kredit Gambar
- Image #1-3: StrongPoint
Image #4: Desdorp visual
Image #5: Desdorp photo made by Karolis Milaševičius
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