Quix Identitas Merek oleh Anja Zambelli Colak

Karya Quix Identitas Merek oleh Anja Zambelli Colak adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2021

Quix Identitas Merek

oleh Anja Zambelli Colak

Klien: Zambelli Brand Design

Pemenang A' Design Award Perak dalam Kategori Grafis

40,925

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #120357

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Quix Identitas Merek

Quix adalah identitas merek untuk mesin penjual otomatis swalayan yang menyediakan minuman panas dan dingin serta camilan. Identitas ini menggunakan warna, tekstur, dan bentuk yang diambil dari budaya Italia, sebagai penghormatan terhadap masa keemasan desain Italia. Nuansa yang sedikit vintage mengingatkan pada era Dolce Vita dan membangkitkan budaya kopi Italia. Cangkir kopi dan poster dicetak dengan warna CMYK menggunakan teknologi offset, sementara mesin penjual otomatis diberi identitas merek melalui foil cetak. Desain ini mengubah jeda kopi singkat menjadi pengalaman visual yang menenangkan.

Pengakuan

Tentang A' Design Award Perak

Quix Identitas Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Quix Identitas Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Quix Identitas Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimensi & Kemasan: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tag: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Teknologi Produksi: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Tantangan Desain: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Riset: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspirasi: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Durasi Proyek: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Alur Operasi: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.