Soda Grocery Kemasan Makanan by Lan Shenfan and Xu Jingwen

Soda Grocery Kemasan Makanan by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2021

Soda Grocery Kemasan Makanan

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award Besi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #120521

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Colors

The Design

About Soda Grocery Kemasan Makanan

Soda Grocery adalah desain kemasan untuk makanan suvenir yang dijual kepada para pengunjung di Makau. Bahasa desainnya bersumber dari kemasan petasan yang diproduksi di Makau pada abad kedua puluh. Gambar empat perempuan yang diambil dari kemasan historis tersebut digambar ulang sebagai ilustrasi kontemporer dan dicetak dengan warna-warna berani. Empat kemasan makanan menampilkan ilustrasi tersebut, dan setiap kotak berukuran 185 kali 145 kali 55 milimeter. Kertas pembungkus bercetak dan label bagian dalam diberi sentuhan akhir berupa emboss, pelapisan ultraviolet, bronzing, dan die cutting. Desain ini mempertahankan karakter kedaerahan sekaligus memenuhi selera modern.

The Recognition

About the A' Design Award Besi

Soda Grocery Kemasan Makanan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Soda Grocery Kemasan Makanan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Soda Grocery Kemasan Makanan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu