Be:side Kafe dan Kecantikan by Akitoshi Imafuku and Lily Sugiyama

Be:side Kafe dan Kecantikan by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Ruang Interior dan Pameran Competition Category.

PerungguInterior· 2021

Be:side Kafe dan Kecantikan

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

A' Design Award Perunggu Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Be:side Kafe dan Kecantikan

Untuk tantangan baru Funabashiya yang memiliki sejarah panjang sejak tahun 1805 sebagai toko mochi arrowroot, para desainer menganggap penting untuk kembali ke akar mereka dan menghormati sejarah panjang tersebut, sehingga mereka mengadopsi pergola wisteria ikonik dari toko utama ke dalam desain keseluruhan area pintu masuk. Tidak hanya desain pintu masuk yang dinamis ini tampil menonjol di kawasan residensial yang tenang di Aoyama dan menarik perhatian orang-orang, tetapi juga berfungsi sebagai tempat duduk outdoor untuk pelanggan mereka.

The Recognition

About the A' Design Award Perunggu

Be:side Kafe dan Kecantikan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Be:side Kafe dan Kecantikan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Be:side Kafe dan Kecantikan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)