Emas Antarmuka · 2021
MG iSmart Antarmuka Sistem Infotainment
by Star
- A' Design Award Emas 2021 in Antarmuka
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Antarmuka Sistem Infotainment
MG iSmart adalah antarmuka sistem infotainment yang dirancang untuk mobil bermerek MG. Antarmuka ini mendukung peluncuran di pasar baru dengan solusi khusus yang dibangun berdasarkan konektivitas, titik sentuh digital, dan asisten pintar. Sesi riset dan penggalian ide bersama tim merek serta para pelanggan di pasar sasaran menjadi panduan dalam menyusun alur pengguna. Tiga konsep interaksi diprototipekan, dan enam arah visual diuji sebelum satu arah final dipilih dan dikembangkan secara mendetail. Kendaraan yang dilengkapi MG iSmart telah beroperasi di jalanan India dan Thailand.
About the A' Design Award Emas
MG iSmart Antarmuka Sistem Infotainment adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. MG iSmart Antarmuka Sistem Infotainment diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. MG iSmart Antarmuka Sistem Infotainment menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
