Ghepard Communication Logo Logo by Morosan Ioana is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2021

Ghepard Communication Logo Logo

by Morosan Ioana

Client: Ghepard Communication

A' Design Award Besi Winner in Grafis Category

12,372

Verified Award Winner

Verify Award Status for #120946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ghepard Communication Logo Logo

Logo Ghepard Communication adalah identitas visual yang diciptakan untuk sebuah agensi pemasaran dan komunikasi. Simbolnya menampilkan siluet dinamis seekor cheetah, digambar dengan dua garis berketebalan sama dalam gaya minimalis dan modern. Ekor panjang cheetah memainkan peran utama dalam desain ini. Siluetnya menggunakan nuansa emas matte yang dipadukan dengan gradasi abu-abu, sehingga memberikan tampilan yang halus pada tanda tersebut. Logotype ditempatkan di bawah simbol, dan kedua elemen tersebut bersama-sama membentuk sebuah bidang persegi panjang. Logo ini dapat diterapkan pada latar belakang putih, hitam, maupun berwarna.

The Recognition

About the A' Design Award Besi

Ghepard Communication Logo Logo adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Ghepard Communication Logo Logo diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Ghepard Communication Logo Logo dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimensions & Packaging: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tags: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Production Technology: Corel Draw and Adobe Creative Suite.
Design Challenge: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Research: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiration: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Project Duration: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operation Flow: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Team Members: Ioana Morosan
Image Credits: Product images and animation: Ioana Morosan