Heheqingtian Identitas Merek Teh by Zi Huai Shen

Heheqingtian Identitas Merek Teh by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2021

Heheqingtian Identitas Merek Teh

by Zi Huai Shen

Client: Heheqingtian

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Heheqingtian Identitas Merek Teh

Heheqingtian adalah identitas merek teh yang diciptakan untuk sebuah ruang pengalaman budaya dan kehidupan teh yang terlahir kembali dari sebuah hunian pribadi bergaya Jepang. Identitas ini berawal dari gagasan tentang pertemuan. Bentuk pintu bangunan tersebut digabungkan dengan karakter Tionghoa "He" untuk mengungkapkan semangat menyajikan teh serta makna berkumpul bersama dan meluas ke luar. Desain yang bersahaja menyampaikan suasana tenang saat menikmati teh dengan santai. Kotak teh dibuat dari kayu dengan struktur sambungan pen dan lubang pen yang tidak memerlukan lem, sehingga mendukung pendekatan yang ramah lingkungan.

The Recognition

About the A' Design Award Perunggu

Heheqingtian Identitas Merek Teh adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Heheqingtian Identitas Merek Teh diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Heheqingtian Identitas Merek Teh memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019