Childlike Dream Pusat Penjualan by Winston Wen

Childlike Dream Pusat Penjualan by Winston Wen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2021

Childlike Dream Pusat Penjualan

by Winston Wen

Client: TTA Design Group

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

Verify Award Status for #121225

View at A' Design Award Press Release Award Badge

Colors

The Design

About Childlike Dream Pusat Penjualan

Childlike Dream adalah pusat penjualan properti residensial di Yibin, Provinsi Sichuan, Tiongkok. Interior seluas 2.500 meter persegi ini mencakup lobi, area negosiasi, area santai, dan area ruang contoh. Tema mimpi dan masa kecil menjadi pemandu bagi keseluruhan ruang. Warna-warna ceria dan perabot yang diambil dari kenangan masa kecil memenuhi lobi. Warna merah muda digunakan pada area negosiasi untuk menciptakan suasana yang hangat dan penuh khayal. Warna merah dan biru membuat area santai terasa ramah bagi keluarga yang beristirahat selama proses negosiasi. Rancangan ini mengupayakan kenyamanan bagi pengunjung dari segala usia.

The Recognition

About the A' Design Award Perak

Childlike Dream Pusat Penjualan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Childlike Dream Pusat Penjualan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Childlike Dream Pusat Penjualan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sales center is a place to showcase and sell residential properties open to customers of all ages. In order to make customers feel at home when they visit the sales center, the designers create a space which can satisfy the welcoming feeling for the elderly, the dreamy feeling pursued by adults, and maintain the innocence of children.
Dimensions & Packaging: The 2500-square-meter project design includes lobby, negotiation area, leisure area and model room area. Regarding the negotiation area and leisure area, the overall design is themed with dream and ideal world. In the negotiation area, pink is chosen as the palette to create a warm and dreamy atmosphere. Diversifies design elements such as sofas of different shapes, abstract and exotic decorations, appropriate lighting, and flowing floors merge together to create a wonderland. In such a futuristic area, everyone is willing to negotiate.
Tags: Sale Center, Interior Design, Art, Fashion, Childlike
Production Technology: Taken advantage of the space layout, the lively color matching and decorating furnishings full of childhood memories create an ideal world which is slowly revealed in the sales center, where both adults and children can find the memories of childhood that belongs to themselves.
Design Challenge: Since lobby is the most important area which can make the first impression of property, one of the challenges is how to attract customers through space design. Different from the traditional luxurious but single-functioned sales center, this project has practical and flexible function area and catches attention through fascinating interior design.
Research: This design implements the theme of "dream and childhood" from beginning to end. While maintaining the elegance of life, the space utilization and practicability has also been maximized. In this design space, even adults can have the happiness of children, and the children will have a space for imagination.
Inspiration: The space design aims to integrate story into the furnishings, and inject emotions into the building, so that all the decorations and furniture have their meaning. The lobby design is combined with childhood experience, and the architecture is blended with fantasy world. The childlike furnishings in the lobby attract customers passing by.
Project Duration: The project started in April 2020 and finished in January 2021 in Yibin, Sichuan Province, China.
Operation Flow: The leisure area is designed for family members who come together and need space to take a rest when the negotiation is on. In the leisure area, the three senses of future, childhood and dream are combined to make a welcoming space by red and blue colors. This area is the continuation of home; even in the leisure area, customers will experience the comfort and relax of home.
Team Members: Design Director: Winston Wen