Full Moon Iklan Media Sosial by Fabiano Dalmacio

Full Moon Iklan Media Sosial by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerakPeriklanan· 2021

Full Moon Iklan Media Sosial

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

A' Design Award Perak Winner in Periklanan Category

33,432
Verified Award Winner
Verify Award Status for #122999

View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Iklan Media Sosial

Full Moon adalah iklan media sosial yang dibuat untuk Guinness. Visual ini dipublikasikan di feed dan stories Facebook serta Instagram pada malam Halloween tahun 2020, ketika bulan biru yang langka terlihat di seluruh dunia. Gambar tersebut diproduksi melalui proses retouching dan manipulasi foto di Adobe Photoshop. Referensi bulan beresolusi tinggi, citra merek, dan tekstur bir digabungkan dalam beberapa lapisan hingga membentuk satu kesatuan gambar. Tujuannya adalah untuk ikut serta dalam perbincangan global melalui kaitan sederhana antara bulan dan segelas bir.

The Recognition

About the A' Design Award Perak

Full Moon Iklan Media Sosial adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Full Moon Iklan Media Sosial diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Full Moon Iklan Media Sosial adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire