Lavazza MilkUp Pembuih Susu by Florian Seidl

Lavazza MilkUp Pembuih Susu by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Peralatan Rumah Tangga Competition Category.

PerakPeralatan Rumah Tangga· 2021

Lavazza MilkUp Pembuih Susu

by Florian Seidl

Client: Lavazza

A' Design Award Perak Winner in Peralatan Rumah Tangga Category

40,091

Verified Award Winner

Verify Award Status for #123046

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza MilkUp Pembuih Susu

MilkUp memungkinkan Anda menikmati cappuccino asli Italia di rumah. Menyiapkan berbagai resep secara diam-diam dan efisien menggunakan induksi magnetik. Desain elegan terdiri dari elemen berani, penuh warna, dan sederhana dengan permukaan dan bahan berkualitas tinggi. Lampu latar "berhenti dan berangkat" tombol ditekankan secara visual dengan cincin berwarna. Kendi terbuat dari Inox dan tidak memiliki bagian internal yang bergerak. Mudah dibersihkan dengan tangan atau di mesin pencuci piring. Ini memiliki tanda yang jelas untuk level minimum dan maksimum di bagian dalam dan pegangan ergonomis. Pengocok memiliki tempat penyimpanan khusus di atas tutupnya.

The Recognition

About the A' Design Award Perak

Lavazza MilkUp Pembuih Susu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Lavazza MilkUp Pembuih Susu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Lavazza MilkUp Pembuih Susu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza