Platanus Identitas Korporat by Pedro Panetto

Platanus Identitas Korporat by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2021

Platanus Identitas Korporat

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Perak Winner in Grafis Category

41,598

Verified Award Winner

Verify Award Status for #123099

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Platanus Identitas Korporat

Platanus adalah identitas korporat yang diciptakan untuk sebuah klinik psikiatri dengan pendekatan perawatan medis yang humanis. Namanya merujuk pada pohon platanus di Pulau Kos, tempat Hippokrates mengajarkan ilmu kedokteran kepada para dokter pertama. Simbolnya memadukan kolom Yunani, struktur pohon, dedaunan, buah, ranting, dan jam pasir, yang digambar dengan satu garis yang konsisten. Tipografinya dirancang secara eksklusif untuk merek ini dan mengikuti proporsi simbol tersebut. Pola, elemen grafis, dan perlengkapan tulis melengkapi bahasa visual yang koheren.

The Recognition

About the A' Design Award Perak

Platanus Identitas Korporat adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Platanus Identitas Korporat diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Platanus Identitas Korporat adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release