I Love You From Afar Sosial by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Sosial by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerungguPeriklanan· 2021

I Love You From Afar Sosial

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award Perunggu Winner in Periklanan Category

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Verified Award Winner
Verify Award Status for #123514

View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Sosial

Pada awal pandemi, ketika semua orang dalam karantina di Chile, semua toko Miniso ditutup, dan untuk mempertahankan komitmen kepada audiensnya, kampanye "I Love You From Afar" diciptakan yang dijalankan 100% secara online dengan menghadirkan ribuan ide untuk menghibur para konsumen selama mereka berada di rumah.

The Recognition

About the A' Design Award Perunggu

I Love You From Afar Sosial adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. I Love You From Afar Sosial diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. I Love You From Afar Sosial memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax