Dodoshine Identitas Merek by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
PerungguGrafis· 2021
Dodoshine Identitas Merek
Client: Dodoshine
A' Design Award Perunggu Winner in Grafis Category
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- Verified Award Winner
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The Design
About Dodoshine Identitas Merek
Dodoshine adalah identitas merek yang dibuat untuk sebuah merek peralatan rumah tangga yang menggunakan teknologi sterilisasi ultraviolet. Namanya merujuk pada kebiasaan masyarakat Tiongkok menjemur barang di bawah sinar matahari untuk membunuh bakteri, sebuah praktik yang berkaitan dengan gaya hidup sehat sekaligus dengan teknologi ultraviolet. Logotype-nya dibangun dari huruf sans serif yang tebal, dengan tambahan detail serif yang sering digunakan oleh merek-merek mode. Kombinasi ini memberikan citra yang cerah dan sedikit bernuansa mode pada merek tersebut. Logotype ini dapat dicetak pada produk maupun material pemasaran dengan ukuran minimum 34 kali 10 milimeter.
The Recognition
About the A' Design Award Perunggu
Dodoshine Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Dodoshine Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Dodoshine Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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