Kong-Ke Museum Identitas Visual by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafis· 2021
Kong-Ke Museum Identitas Visual
by Googoods
Client: Googoods
A' Design Award Besi Winner in Grafis Category
Verified Award Winner
Verify Award Status for #123804The Design
About Kong-Ke Museum Identitas Visual
Kong-Ke Museum adalah identitas visual untuk sebuah ruang pameran di Taichung, Taiwan, yang sekaligus berfungsi sebagai tempat istirahat bagi para pekerja konstruksi. Logonya membentuk karakter dengan goresan-goresan pendek, sengaja dibiarkan tidak selesai. Bentuk yang tak rampung ini merujuk pada kesan transisi dari sebuah lokasi konstruksi. Sistem penunjuk arahnya memanfaatkan material yang ditemukan di lokasi, seperti bekisting, sisa kayu, mata gergaji bundar, dan pipa air plastik. Ember cat berisi semen, pipa air, papan gelombang polikarbonat, dan sarung tangan menandai posisi-posisi di dalam ruang. Poster dicetak dengan teknik sablon pada kemasan kantong semen.
The Recognition
About the A' Design Award Besi
Kong-Ke Museum Identitas Visual adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Kong-Ke Museum Identitas Visual diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Kong-Ke Museum Identitas Visual dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
- Dimensions & Packaging
- Various dimensions according to the necessities on-site.
- Tags
- Design, googoods, Graphic, Branding
- Production Technology
- Formwork, Excess Scrap Wood, Circular Saw Blades,
Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging - Design Challenge
- In-depth understanding of the work culture. And using existing materials of the workers.
- Research
- The Research objective was to learn and understand the brand's spirit and essence.
- Inspiration
- Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
- Project Duration
- The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
- Operation Flow
- Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
- Team Members
- Art Director : Chihong Chuang
Graphic Design : Weichi Pai
Project Manager : Iju Lin - Image Credits
- googoods
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