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Shin Tay Yuan Desain Interior Pabrik Wisata by Googoods

Shin Tay Yuan Desain Interior Pabrik Wisata by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.


PerakInterior· 2021

Shin Tay Yuan Desain Interior Pabrik Wisata

by Googoods

Client: Googoods

A' Design Award Perak Winner in Interior Category

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The Design

About Shin Tay Yuan Desain Interior Pabrik Wisata

Shin Tay Yuan adalah interior pabrik wisata untuk sebuah perusahaan decal keramik di Kota New Taipei, Taiwan. Desainnya memanfaatkan material khas pabrik. Sebuah pelat berlubang (punched plate) menyambut di area pintu masuk. Konsepnya berangkat dari sablon (screen printing), perkakas penting dalam proses pembuatan decal, yang juga diterapkan pada partisi gantung serta sistem penandaan. Di pabrik keramik, peralatan ditumpuk di atas papan kayu agar mudah dipindahkan, dan pemandangan tersebut diterjemahkan menjadi meja resepsionis. Sejarah perusahaan ditampilkan melalui gambar alih-alih teks yang panjang. Ruang ini menjelaskan industri decal keramik kepada para pengunjung.

The Recognition

About the A' Design Award Perak

Shin Tay Yuan Desain Interior Pabrik Wisata adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Shin Tay Yuan Desain Interior Pabrik Wisata diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Shin Tay Yuan Desain Interior Pabrik Wisata adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
Dimensions & Packaging
The area of the project is 272 sqm.
Tags
interior, space, experiential space, design, googoods, exhibition, culture
Production Technology
Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
Design Challenge
Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
Research
The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
Inspiration
Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
Project Duration
The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
Operation Flow
For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
Team Members
Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin
Image Credits
googoods

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