NewForm Ruang Pameran by Huainan Jia and Jian Zhu

NewForm Ruang Pameran by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2022

NewForm Ruang Pameran

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

A' Design Award Perak Winner in Interior Category

13,831

Verified Award Winner

Verify Award Status for #126097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About NewForm Ruang Pameran

NewForm adalah interior ruang pamer untuk sebuah merek produk kamar mandi asal Italia, mencakup area seluas 224 meter persegi di Shanghai. Desainnya mengikuti gagasan merek tentang asal-usul yang berakar pada alam. Tata ruang dan jalur kunjungan dibangun di atas pergantian antara terang dan gelap, membagi toko menjadi beberapa ruang yang saling terhubung. Sebuah ruang berbentuk sirkular menampilkan instalasi seni gantung bernama Dance of Water, yang menyerupai tetesan air di bawah sorotan cahaya. Jendela lengkung kecil dengan bingkai bambu Tiongkok membingkai lanskap yang hidup. Dinding berwarna hijau tua dan tanaman hijau mengalir sepanjang area galeri, tempat produk-produk dipamerkan dalam berbagai suasana penataan.

The Recognition

About the A' Design Award Perak

NewForm Ruang Pameran adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. NewForm Ruang Pameran diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. NewForm Ruang Pameran adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.