City Ambassadors School Identitas Merek Tipografi by Tanya Dunaeva

City Ambassadors School Identitas Merek Tipografi by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2022

City Ambassadors School Identitas Merek Tipografi

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Perak Winner in Grafis Category

33,474

Verified Award Winner

Verify Award Status for #126443

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About City Ambassadors School Identitas Merek Tipografi

Kisah-kisah menarik tersembunyi di balik setiap belokan jalan-jalan tua dan mustahil untuk mengasosiasikan Kota dengan satu set simbol minimal yang dapat dikenali. Saat mempelajari kota tersebut, calon duta besar menemukannya lagi, seperti seorang siswa menemukan buku dasar di sekolah. Untuk membangun identitas, dipilih solusi tipografi berdasarkan prinsip eklektisisme tipografi: aksara Nasional Lama, diselingi dengan aksara kursif dan font yang dapat dikenali oleh seniman avant-garde. Skema warnanya adalah merah cerah singkat.

The Recognition

About the A' Design Award Perak

City Ambassadors School Identitas Merek Tipografi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. City Ambassadors School Identitas Merek Tipografi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. City Ambassadors School Identitas Merek Tipografi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator