Poly Conghua Pusat Penjualan by 10 Degrees Design

Poly Conghua Pusat Penjualan by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Ruang Interior dan Pameran Competition Category.

EmasInterior· 2022

Poly Conghua Pusat Penjualan

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award Emas Winner in Interior Category

28,952

Verified Award Winner

Verify Award Status for #126931

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poly Conghua Pusat Penjualan

Poly Conghua adalah sebuah pusat penjualan yang berlokasi di kawasan pinggiran kota Guangzhou. Bagian interiornya mencakup area seluas 1013 meter persegi. Desainnya terinspirasi dari leci, buah khas Conghua, serta dari elemen-elemen segitiga pada tapak dan bangunannya. Sebuah instalasi seni leci berukuran besar menandai area pintu masuk dan menuntun pengunjung ke dalam ruang. Instalasi, struktur, dan perabot lainnya melanjutkan tema yang sama. Material yang digunakan meliputi logam berlapis, resin, kulit, marmer, dan serat akrilik. Tujuannya adalah memadukan budaya lokal dengan desain interior modern.

The Recognition

About the A' Design Award Emas

Poly Conghua Pusat Penjualan adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Poly Conghua Pusat Penjualan diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Poly Conghua Pusat Penjualan menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design