Fantasy Factory Toko Ritel by SIG Design

Fantasy Factory Toko Ritel by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Ruang Interior dan Pameran Competition Category.

EmasInterior· 2022

Fantasy Factory Toko Ritel

by SIG Design

Client: Nayuki

A' Design Award Emas Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127744

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Colors

The Design

About Fantasy Factory Toko Ritel

Pabrik fantasi dengan pemanggangan di tempat sebagai titik penjualan inti, mengintegrasikan teh, ritel, hadiah IP, dan sektor bar untuk membuat toko pabrik multifungsi. Konsep desain FTY diambil dari Factory. F singkatan Adil. Untuk aliran orang yang besar dan kategori produk yang kaya, ruang tersebut direncanakan seperti pasar. T singkatan Waktu. Warna toko diambil dari perubahan warna langit, menyiratkan perubahan waktu dalam satu hari. Y mengacu pada Anda (pelanggan). Anda yang berbeda di cermin diperluas ke perangkat interaktif multidimensi.

The Recognition

About the A' Design Award Emas

Fantasy Factory Toko Ritel adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Fantasy Factory Toko Ritel diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Fantasy Factory Toko Ritel menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019