Blue Frog Bar Dan Restoran by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Ruang Interior dan Pameran Competition Category.
BesiInterior· 2022
Blue Frog Bar Dan Restoran
by SIG Design
Client: Blue Frog
A' Design Award Besi Winner in Interior Category
Verified Award Winner
Verify Award Status for #127951The Design
About Blue Frog Bar Dan Restoran
Blue Frog menyediakan makanan panggang dan koktail. Desain diperlukan untuk menunjukkan fitur budaya Amerika modern. Untuk menciptakan ruang yang terbuka dan bebas untuk memenuhi situasi sosial yang berbeda, maka konsumen dapat menikmati pengalaman bersantap yang menyenangkan. Budaya 100 bidikan yang unik menghadirkan kegembiraan dan tantangan bagi pelanggan. Oleh karena itu, bar adalah pusat visual untuk mengirimkan kegembiraan ke seluruh ruang. Berbagai bahan, bentuk berlapis-lapis, dan dekorasi seni diadopsi untuk menciptakan ruang berkualitas tinggi.
The Recognition
About the A' Design Award Besi
Blue Frog Bar Dan Restoran adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Blue Frog Bar Dan Restoran diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Blue Frog Bar Dan Restoran dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Dimensions & Packaging
- The project area is 404 sqm.
- Tags
- restaurant, bar, Modern American, artworks
- Production Technology
- Desktop research and on-site market research.
- Design Challenge
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Research
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Inspiration
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Project Duration
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Operation Flow
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- Team Members
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Image Credits
- Image #1-#5 photographer: Nick Sing
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