Hongzhou Academy Pusat Penjualan by Feng Cheng

Hongzhou Academy Pusat Penjualan by Feng Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Arsitektur, Bangunan dan Struktur Competition Category.

PerakArsitektur· 2022

Hongzhou Academy Pusat Penjualan

by Feng Cheng

Client: Jiangxi LDY Supply Holdings Co., Ltd.

A' Design Award Perak Winner in Arsitektur Category

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Verified Award Winner

Verify Award Status for #128559

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hongzhou Academy Pusat Penjualan

Hongzhou Academy adalah sebuah pusat penjualan yang berlokasi di kawasan pusat Kabupaten Nanchang, Tiongkok. Bangunan ini menampung ruang-ruang untuk negosiasi, kerajinan tangan, aktivitas anak, dan pameran. Dua massa bangunan menghadap jalan-jalan kota pada sebuah persimpangan, dan posisinya yang bergeser membentuk plaza pintu masuk. Rancangannya merujuk pada arsitektur Tiongkok kuno. Lembaran aluminium disatukan dengan pengait, menciptakan tekstur menyerupai bata pada fasad. Permukaan lengkung yang halus membentuk garis atap dan mengingatkan pada tritisan tradisional. Bidang kaca yang luas serta atrium yang tinggi memberikan karakter interior yang terbuka dan nyaman.

The Recognition

About the A' Design Award Perak

Hongzhou Academy Pusat Penjualan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Hongzhou Academy Pusat Penjualan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Hongzhou Academy Pusat Penjualan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging: Land area: 2375m² floor area: 1221m²
Tags: traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology: Metallic aluminium sheet, glass, coating Material
Design Challenge: To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research: Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration: The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration: The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow: The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Team Members: Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu
Image Credits: Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.