After a Bird Fell Down Buku Bergambar by Shu Wei Chang

After a Bird Fell Down Buku Bergambar by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Media Cetak dan Terbitan Competition Category.

PerungguCetak· 2022

After a Bird Fell Down Buku Bergambar

by Shu Wei Chang

Client: Shu-Wei Chang

A' Design Award Perunggu Winner in Cetak Category

16,922

Verified Award Winner

Verify Award Status for #130690

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About After a Bird Fell Down Buku Bergambar

After a Bird Fell Down adalah buku bergambar yang memadukan struktur hole book dan buku pop-up. Buku ini berukuran 105 kali 150 milimeter dengan ketebalan sekitar 27 milimeter, mendekati ukuran seekor burung kecil. Seiring halaman dibalik, lubangnya semakin membesar dan tunasnya tumbuh semakin tinggi, sementara buku itu sendiri menjadi semakin tipis. Sampulnya berwarna putih, bertekstur menyerupai pasir, dan memuat stiker transparan bercetak bulu berwarna hijau di dalam cekungan emboss ke dalam. Rancangan ini menunjukkan bahwa waktu yang berlalu membawa kehilangan sekaligus pertumbuhan baru.

The Recognition

About the A' Design Award Perunggu

After a Bird Fell Down Buku Bergambar adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. After a Bird Fell Down Buku Bergambar diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. After a Bird Fell Down Buku Bergambar memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Packaging: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.