Zhongjiao Tianjun Kantor Pemasaran by Lei Dong

Zhongjiao Tianjun Kantor Pemasaran by Lei Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2022

Zhongjiao Tianjun Kantor Pemasaran

by Lei Dong

Client: Serendipper Design

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

Verify Award Status for #131051

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Colors

The Design

About Zhongjiao Tianjun Kantor Pemasaran

Zhongjiao Tianjun adalah kantor pemasaran properti yang terletak di dekat lanskap pegunungan Jizhou di Tianjin, Tiongkok. Cerita rakyat dan fabel Tiongkok kuno ditafsirkan ulang menjadi instalasi dan patung imersif di dalam ruang pameran. Nuansa warna tanah yang lembut dan perabot kustom menghadirkan suasana yang tenang serta mencerminkan sensibilitas timur. Material utamanya adalah kayu solid, batu alam, logam, dan resin. Salah satu instalasi dinding mengingatkan pada tumpukan bebatuan di sepanjang tepi laut, sementara sebuah instalasi mekanis yang menggantung bergerak di atas barisan tempat duduk di lobi.

The Recognition

About the A' Design Award Perak

Zhongjiao Tianjun Kantor Pemasaran adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Zhongjiao Tianjun Kantor Pemasaran diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Zhongjiao Tianjun Kantor Pemasaran adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Near the mountainous landscape of Jizhou, one of the northernmost districts of Tianjin in China, the designer has reinterpreted ancient Chinese folklore and fables into immersive installations and sculptures placed within a real estate exhibition space.
Dimensions & Packaging: An interactive mechanical art installation, dubbed Future Paddle, adorns the pitched ceiling of the lobby in the negotiation area. Resembling the skeletal form of a monster swimming the depths of an ocean, this element draws from mythical Chinese creatures called Kun-Peng, often depicted as massive hybrids of birds and fish, that are able to interchange between the capabilities of both classes of organisms. Suspended from the ceiling by means of wires, the device-consisting of ribbed, transparent elements-ebbs and weaves above the rows of seating in the lobby.
Tags: Classic of Mountains and Seas , Sales-office, Serendipper, Lei Dong, Tianjing
Production Technology: All furniture is custom designed, other main materials are solid wood, stone, metal, resin. A wall installation within the space replicates the texture of rocks piled up along the edge of the sea, highlighting the design scheme's adroit combination of material qualities. On the other hand, a separate wall installation within a more enclosed seating space echoes the rhythmic overlapping of fish scales, to create a strong visual focal point for the zone it decorates. To one side of the negotiation area is a micro-landscape installation consisting of a small table, decorated with wheat to represent the harvest. On the wall behind it is a textured 3D-relief which emulates the mountainous terrain of Jizhou, serving as a tribute to Yu the Great's fabled taming of the floods.
Design Challenge: An interactive mechanical art installation, dubbed Future Paddle, adorns the pitched ceiling of the lobby in the negotiation area. Resembling the skeletal form of a monster swimming the depths of an ocean, this element draws from mythical Chinese creatures called Kun-Peng, often depicted as massive hybrids of birds and fish, that are able to interchange between the capabilities of both classes of organisms. Suspended from the ceiling by means of wires, the device-consisting of ribbed, transparent elements-ebbs and weaves above the rows of seating in the lobby. The mechanical interactive art device, Future Paddle was among the most challenging aspects of the project, both in the early design stages and later on during its installation and debugging, the exact duration for which this dynamic device alternates between running and staying still, is controlled as per the time set in the operating program.
Research: The practice of dredging holds special reverence in China, dating back to the 3rd Millennium BCE with the legend of Emperor Yu the Great. Founder of the Xia Dynasty, Yu is said to be the first ruler to implement systems of flood control in the country. Hence, by means of their mythologically-themed intervention, Serendipper Design attempted to infuse a calming ambience into the space, using soft, earthy tones and custom furniture design to reflect an eastern sensibility and sense of historical reverence in the interior design. Organised around a square courtyard, the exhibition space's main program areas comprise an enterprise exhibition hall, a negotiation area, a sand table exhibition area, and an activity space for children.
Inspiration: The practice of dredging holds special reverence in China, dating back to the 3rd Millennium BCE with the legend of Emperor Yu the Great. Yu is said to be the first ruler to implement systems of flood control in the country. By means of the mythologically-themed intervention, we attempted to infuse a calming ambience into the space, using soft, earthy tones and custom furniture design to reflect an eastern sensibility and sense of historical reverence in the interior design.
Project Duration: The project started in March 2021 and finished in June 2021 in Tianjing, China
Operation Flow: There is a dynamic sculpture, titled the Blue Sea. Inspired by the story of Jingwei-a shipwrecked girl who was transformed into a bird upon her demise, the experimental artwork combines a bench featuring a gradient of blue and white hues, with a parabolic mass of twigs and pebbles erupting from one of its edges. As per the legend, Jingwei despised the Eastern Sea-the site of the shipwreck-to such an extent that the brave little bird decided to fill it up by carrying twigs and pebbles towards it each day. This tale has since become the source of the Chinese idiom Jingwei tries to fill the sea-an expression of unyielding determination in the face of insurmountable odds. The polished marble floor around the sculpture serves as a representation of the sea, with the reflections on its surface completing the visual narrative.
Team Members: Duan Mingnan, Feng Lili, Fan Yajuan
Image Credits: Photos by Sean