Yangzi River Identitas Visual by Hangzhou JC Culture and Arts Co., Ltd

Yangzi River Identitas Visual by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2022

Yangzi River Identitas Visual

by Hangzhou JC Culture and Arts Co., Ltd

Client: Hangzhou JC Culture and Arts Co., Ltd

A' Design Award Besi Winner in Grafis Category

9,964

Verified Award Winner

Verify Award Status for #131546

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yangzi River Identitas Visual

Yangzi River adalah identitas visual yang dirancang untuk sebuah pusat konferensi internasional. Garis-garis yang saling bertautan terinspirasi oleh gelombang Sungai Yangtze yang berombak. Warna perak menjadi warna utama, diambil dari aluminium teranodisasi, material bangunan utama pusat konferensi tersebut. Garis-garis berwarna cokelat dan putih melengkapi palet warna serta menyiratkan aliran sungai. Komposisi asimetris menambah ketegangan visual dan kesan kekuatan. Identitas ini diaplikasikan pada materi cetak untuk keperluan bisnis. Desain ini melanjutkan tema gelombang bergulir dari arsitekturnya.

The Recognition

About the A' Design Award Besi

Yangzi River Identitas Visual adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Yangzi River Identitas Visual diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Yangzi River Identitas Visual dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
Production Technology: VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
Research: 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
Inspiration: Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
Operation Flow: 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

Read the Press Release