Jelly Tea Layanan Makanan Fungsional oleh Ziqing Lv

Karya Jelly Tea Layanan Makanan Fungsional oleh Ziqing Lv adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Meta, Strategis dan Layanan.

PerungguLayanan· 2022

Jelly Tea Layanan Makanan Fungsional

oleh Ziqing Lv

Klien: Zhejiang University

Pemenang A' Design Award Perunggu dalam Kategori Layanan

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Warna

Desain

Tentang Jelly Tea Layanan Makanan Fungsional

Jelly Tea adalah layanan kesehatan sekaligus sistem makanan fungsional bagi para pekerja kantoran muda. Jeli ini dibuat dari teh Tiongkok serta dari tanaman yang digunakan sebagai bahan pangan sekaligus obat. Enam varian diproduksi, masing-masing dengan khasiat dan cita rasa tersendiri. Mesin penjual otomatis memungkinkan produk diperoleh dengan cepat, sementara mini program pada ponsel menawarkan pembelian daring dan permainan sederhana. Pengguna menyelesaikan tugas mingguan, seperti berolahraga setiap hari atau tidur lebih awal, untuk membuka konten permainan dan hadiah selanjutnya. Tujuannya adalah mendukung kebiasaan sehat jangka panjang, bukan sekadar memenuhi kebutuhan sesaat.

Pengakuan

Tentang A' Design Award Perunggu

Jelly Tea Layanan Makanan Fungsional adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Jelly Tea Layanan Makanan Fungsional diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Jelly Tea Layanan Makanan Fungsional memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Dimensi & Kemasan: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Tag: regimen, health, Chinese tea, service design, youth, gamification, functional food
Teknologi Produksi: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Tantangan Desain: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Riset: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspirasi: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Durasi Proyek: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Alur Operasi: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Anggota Tim: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao